{"id":5023,"date":"2012-05-06T04:00:00","date_gmt":"2012-05-06T04:00:00","guid":{"rendered":"http:\/\/192.168.195.175\/index.php\/2012\/05\/06\/kindertown-s-educational-app-store-adds-apps-for-bigger-kids\/"},"modified":"2012-05-06T04:00:00","modified_gmt":"2012-05-06T04:00:00","slug":"kindertown-s-educational-app-store-adds-apps-for-bigger-kids","status":"publish","type":"post","link":"https:\/\/www.goodworldnews.org\/index.php\/2012\/05\/06\/kindertown-s-educational-app-store-adds-apps-for-bigger-kids\/","title":{"rendered":"KinderTown\u2019s Educational App Store Adds Apps For Bigger Kids"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-5022\" src=\"http:\/\/192.168.195.175\/wp-content\/uploads\/2012\/05\/c1011ef61ed9937904f4938c63d014ea.jpg\" alt=\"Credit: andresthegiant.com\" class=\"caption\" title=\"Kindertown App\" width=\"1280\" height=\"770\" \/>\n<p style=\"font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left; padding: 0px; margin: 0px 0px 12.5px 0px;\"><a style=\"font-weight: bold; color: #0a9600; outline-style: none; outline-width: initial; outline-color: initial;\" href=\"http:\/\/www.kindertown.com\/\" rel=\"noreferrer\">KinderTown<\/a>, the startup behind the educational iOS app store for parents (and honestly, a personal fav) is expanding its focus today. According to feedback from its users, the number one complaint was that KinderTown wasn\u2019t available for older children. Now that changes, as the service will bump up its supported age range from 3-6 to include children ages 7 and 8 as well. To kick off the launch, 125 new apps aimed at older children have been added to service, and more will be added every week.<\/p>\n<p style=\"font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left; padding: 0px; margin: 12.5px 0px 12.5px 0px;\">The company is also starting to see some growth, doubling the total number of users in April. In fact, KinderTown reports that it added more users in April than it did in the five previous months combined.<\/p>\n<p style=\"font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left; padding: 0px; margin: 12.5px 0px 12.5px 0px;\">Returning users also increased by 300% during this time,\u00a0KinderTown CEO (and DreamIt Ventures co-founder)\u00a0<a style=\"font-weight: bold; text-decoration: none; color: #0a9600; outline-style: none; outline-width: initial; outline-color: initial;\" href=\"http:\/\/www.crunchbase.com\/person\/steve-welch\" rel=\"noreferrer\">Steve Welch<\/a>\u00a0says.<\/p>\n<p style=\"font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left; padding: 0px; margin: 12.5px 0px 12.5px 0px;\">While the startup doesn\u2019t offer raw download numbers or active user counts, it does attribute the bump in usage to its newly launched social sharing integration. A recent update allowed parents to share a list of their favorite apps for kids within the KinderTown app and then post that list via a link to social networks like Facebook and Twitter. When other parents click the link, they\u2019re directed to the user\u2019s \u201cMy Apps\u201d page where they can then download the recommendations.<\/p>\n<p style=\"font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left; padding: 0px; margin: 12.5px 0px 12.5px 0px;\">For those not following the \u2018kid app\u201d space, a refresher.\u00a0<a style=\"font-weight: bold; text-decoration: none; color: #0a9600; outline-style: none; outline-width: initial; outline-color: initial;\" href=\"http:\/\/techcrunch.com\/2011\/11\/11\/kindertown-launches-educational-app-store-for-parents\/\">Launched back in November<\/a>,<a style=\"font-weight: bold; text-decoration: none; color: #0a9600; outline-style: none; outline-width: initial; outline-color: initial;\" href=\"http:\/\/www.kindertown.com\/\" rel=\"noreferrer\">KinderTown<\/a>\u00a0is one of the first companies to build an app store within an app that\u2019s sold in the app store. (Ha!) That is, the company filters through the 600,000+ iOS apps (iPhone\/iPad) to surface just the educational apps that are designed for children. It then further curates the selection by vetting the apps for quality of content. The staff includes former educators, who review the apps prior to having parents test them. Only when both groups agree the app is worthy, does it get accepted into the KinderTown store.<\/p>\n<p style=\"font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left; padding: 0px; margin: 12.5px 0px 12.5px 0px;\"><a style=\"font-weight: bold; text-decoration: none; color: #0a9600; outline-style: none; outline-width: initial; outline-color: initial;\" href=\"http:\/\/techcrunch.com\/2012\/05\/04\/kindertowns-educational-app-store-for-parents-doubles-users-adds-apps-for-bigger-kids\/kindertown-ipad\/\" rel=\"attachment wp-att-546209\"><img decoding=\"async\" class=\"alignnone size-full wp-image-546209\" style=\"max-width: 640px;\" title=\"kindertown-ipad\" src=\"http:\/\/tctechcrunch2011.files.wordpress.com\/2012\/05\/kindertown-ipad.jpg?w=640\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<p style=\"font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left; padding: 0px; margin: 12.5px 0px 12.5px 0px;\">The result is an easy-to-use alternative to searching through iTunes for age-appropriate (not brain-rotting!), apps and games for the kids. The company says that users pay an average of $2.65 for an app when they buy through KinderTown, which redirects them to iTunes. To date, the company has driven 100,000 downloads in the iTunes App Store.<\/p>\n<p style=\"font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left; padding: 0px; margin: 12.5px 0px 12.5px 0px;\">As someone who cared not one bit for kids until I had one, KinderTown has been a lifesaver in helping me fill up the kid\u2019s iPad with better content. I had no idea what was out there, what was good, or what other parents would recommend. I was always googling for app reviews and ideas, and jotting down the\u00a0occasional\u00a0personal suggestion from parents I bumped into while out and about.<\/p>\n<p style=\"font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left; padding: 0px; margin: 12.5px 0px 12.5px 0px;\">Apparently, this is par for the course for new parents.\u00a0As Welch\u00a0explains, \u201cone of the first things parents do when they buy a new iPad is ask their friends what apps to download. With KinderTown, parents can now just send a link,\u201d he says. Welch also notes that the company is starting to see teachers using the app as a resource to inform their students\u2019 parents about what apps to download at home.<\/p>\n<p style=\"font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left; padding: 0px; margin: 12.5px 0px 12.5px 0px;\">The updated app is expected to roll out to iTunes today. You can get the current version\u00a0<a style=\"font-weight: bold; text-decoration: none; color: #0a9600; outline-style: none; outline-width: initial; outline-color: initial;\" href=\"http:\/\/itunes.apple.com\/us\/app\/kindertown\/id463524703?ls=1&amp;mt=8\">here<\/a>\u00a0in the meantime.<\/p>\n<p style=\"font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left; padding: 0px; margin: 12.5px 0px 12.5px 0px;\">Thanks to KinderTown, one day \u2013 I swear \u2013 I\u2019ll have enough new apps that the kid won\u2019t notice when I delete Talking Tom and Talking Ben.\u00a0<em>One day!\u00a0<\/em><\/p>\n<p style=\"font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left; padding: 0px; margin: 12.5px 0px 12.5px 0px;\"><em>\u00a0<\/em><\/p>\n<p style=\"font-size: 14px; line-height: 20px; font-family: helvetica, arial, clean, sans-serif; text-align: left; padding: 0px; margin: 12.5px 0px 12.5px 0px;\"><em>\u00a0<\/em><\/p>\n<p style=\"border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #444444; font-family: Arvo, Arial, sans-serif; line-height: 23px; text-align: -webkit-auto; padding: 0px; margin: 0px 0px 10px 0px; border: 0px initial initial;\">Perez, Sarah. &#8220;KinderTown\u2019s Educational App Store For Parents Doubles Users, Adds Apps For Bigger Kids&#8221;. TechCrunch. 4 May 2012. Web. \u00a0<\/p>\n<p style=\"border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #444444; font-family: Arvo, Arial, sans-serif; line-height: 23px; text-align: -webkit-auto; padding: 0px; margin: 0px 0px 10px 0px; border: 0px initial initial;\">View original article at techcrunch.com:<\/p>\n<p style=\"border-image: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #444444; font-family: Arvo, Arial, sans-serif; line-height: 23px; text-align: -webkit-auto; padding: 0px; margin: 0px 0px 10px 0px; border: 0px initial initial;\"><a href=\"http:\/\/techcrunch.com\/2012\/05\/04\/kindertowns-educational-app-store-for-parents-doubles-users-adds-apps-for-bigger-kids\/\">http:\/\/techcrunch.com\/2012\/05\/04\/kindertowns-educational-app-store-for-parents-doubles-users-adds-apps-for-bigger-kids\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KinderTown, the startup behind the educational iOS app store for parents (and honestly, a personal fav) is expanding its focus today. According to feedback from its users, the number one complaint was that KinderTown wasn\u2019t available for older children. Now that changes, as the service will bump up its supported<span class=\"more-link\"><a href=\"https:\/\/www.goodworldnews.org\/index.php\/2012\/05\/06\/kindertown-s-educational-app-store-adds-apps-for-bigger-kids\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":45,"featured_media":5022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2863],"tags":[2934,2990,2989],"class_list":["entry","author-gwn_info","post-5023","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-apps","tag-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KinderTown\u2019s Educational App Store Adds Apps For Bigger Kids - Good World News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goodworldnews.org\/index.php\/2012\/05\/06\/kindertown-s-educational-app-store-adds-apps-for-bigger-kids\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KinderTown\u2019s Educational App Store Adds Apps For Bigger Kids - Good World News\" \/>\n<meta property=\"og:description\" content=\"KinderTown, the startup behind the educational iOS app store for parents (and honestly, a personal fav) is expanding its focus today. According to feedback from its users, the number one complaint was that KinderTown wasn\u2019t available for older children. 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