{"id":5280,"date":"2012-08-08T04:00:00","date_gmt":"2012-08-08T04:00:00","guid":{"rendered":"http:\/\/192.168.195.175\/index.php\/2012\/08\/08\/coca-cola-william-launch-green-biz-ekocycle\/"},"modified":"2012-08-08T04:00:00","modified_gmt":"2012-08-08T04:00:00","slug":"coca-cola-william-launch-green-biz-ekocycle","status":"publish","type":"post","link":"https:\/\/www.goodworldnews.org\/index.php\/2012\/08\/08\/coca-cola-william-launch-green-biz-ekocycle\/","title":{"rendered":"Coca-Cola, will.i.am launch green biz Ekocycle"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-5279\" src=\"http:\/\/192.168.195.175\/wp-content\/uploads\/2012\/08\/8e5f062e9750688c028aaa3058da9ec4.jpg\" alt=\"Image Credit: ubergizmo.com\" class=\"caption\" title=\"Ekocycle Beats headphones\" width=\"640\" height=\"502\" \/>\n<p>Entertainer\/entreprenuer will.i.am is taking is turning his passion for sustainability into a new business partnership with Coca-Cola. Called Ekocycle, the new brand will offer high-quality products containing recycled materials. The goal is not only to create a successful company, but also to make appealing the idea of incorporating recycled materials into product lines. <br \/>\u00a0<br \/>\u201cIf you think about (recycled) products now, none of them are cool,\u201d will.i.am told the Associated Press. \u201cYou have to bring some art and fashion sensibility into this technology that turns a bottle into something cool.\u201d<br \/>\u00a0<br \/>Ekocycle&#8217;s first product, a pair of $349 &#8220;Beats&#8221; headphones by rapper and music producer Dr. Dre, is reflective of the high cost associated with adding recycled materials to traditional production lines. According to Time, the company is betting that the will.i.am association \u2014 as well as the feel-good prospect of going green \u2014 might convince consumers to pay a little extra.<br \/>\u00a0<br \/>\u201cWe wanted something that could be innovative and break through the clutter,\u201d Bea Perez, chief sustainability officer at Coca-Cola told Billboard Biz. \u201cIf we did it alone it wouldn\u2019t work, but if we do it with someone like Will that can inspire a youth movement to make change, that was more powerful than anything else. It was Will being personally involved and having that vision that excited us more than anything else.\u201d<br \/>\u00a0<br \/>In an effort to use the partnership to also inspire social change, Coca-Cola has committed to donating a portion of its licensing products (a minimum of $1 million) to charities involved in recycling and community engagement. <br \/>\u00a0<br \/>Ekocycle debuted its new commercial, titled &#8220;An End Can Be A New Start,&#8221; during the Olympics on Aug 1. You can view the one-minute spot below.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.youtube.com\/watch?v=rW6HrXrGX1E\">http:\/\/www.youtube.com\/watch?v=rW6HrXrGX1E<\/a>\n<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p style=\"margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 13px; vertical-align: baseline; background-color: #ffffff; color: #444444; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 23px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-family: Arvo, Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">d&#8217;Estries, Michael.\u00a0 &#8220;Coca-Cola, will.i.am launch green biz Ekocycle&#8221;. MNN. 3 August 2012. Web. \u00a0<\/p>\n<p style=\"margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 13px; vertical-align: baseline; background-color: #ffffff; color: #444444; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 23px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-family: Arvo, Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">View original good news article at mnn.com:<\/p>\n<p style=\"margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 13px; vertical-align: baseline; background-color: #ffffff; color: #444444; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 23px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-family: Arvo, Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\"><a href=\"http:\/\/www.mnn.com\/money\/sustainable-business-practices\/blogs\/coca-cola-william-launch-green-biz-ekocycle\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.mnn.com\/money\/sustainable-business-practices\/blogs\/coca-cola-william-launch-green-biz-ekocycle<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainer\/entreprenuer will.i.am is taking is turning his passion for sustainability into a new business partnership with Coca-Cola. Called Ekocycle, the new brand will offer high-quality products containing recycled materials. The goal is not only to create a successful company, but also to make appealing the idea of incorporating recycled materials<span class=\"more-link\"><a href=\"https:\/\/www.goodworldnews.org\/index.php\/2012\/08\/08\/coca-cola-william-launch-green-biz-ekocycle\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":47,"featured_media":5279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2865],"tags":[3108,3109,2952,3106,3107],"class_list":["entry","author-thekidstuss","post-5280","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-black-eyed-peas","tag-coke","tag-music","tag-recycle","tag-reuse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola, will.i.am launch green biz Ekocycle - Good World News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goodworldnews.org\/index.php\/2012\/08\/08\/coca-cola-william-launch-green-biz-ekocycle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola, will.i.am launch green biz Ekocycle - Good World News\" \/>\n<meta property=\"og:description\" content=\"Entertainer\/entreprenuer will.i.am is taking is turning his passion for sustainability into a new business partnership with Coca-Cola. Called Ekocycle, the new brand will offer high-quality products containing recycled materials. The goal is not only to create a successful company, but also to make appealing the idea of incorporating recycled materialsContinue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.goodworldnews.org\/index.php\/2012\/08\/08\/coca-cola-william-launch-green-biz-ekocycle\/\" \/>\n<meta property=\"og:site_name\" content=\"Good World News\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-08T04:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.goodworldnews.org\/wp-content\/uploads\/2012\/08\/8e5f062e9750688c028aaa3058da9ec4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"502\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeremy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeremy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.goodworldnews.org\/index.php\/2012\/08\/08\/coca-cola-william-launch-green-biz-ekocycle\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.goodworldnews.org\/index.php\/2012\/08\/08\/coca-cola-william-launch-green-biz-ekocycle\/\"},\"author\":{\"name\":\"Jeremy\",\"@id\":\"https:\/\/www.goodworldnews.org\/#\/schema\/person\/291bbdfff2d633dd08d08af387a324bd\"},\"headline\":\"Coca-Cola, will.i.am launch green biz Ekocycle\",\"datePublished\":\"2012-08-08T04:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.goodworldnews.org\/index.php\/2012\/08\/08\/coca-cola-william-launch-green-biz-ekocycle\/\"},\"wordCount\":347,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.goodworldnews.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.goodworldnews.org\/index.php\/2012\/08\/08\/coca-cola-william-launch-green-biz-ekocycle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.goodworldnews.org\/wp-content\/uploads\/2012\/08\/8e5f062e9750688c028aaa3058da9ec4.jpg\",\"keywords\":[\"Black Eyed Peas\",\"Coke\",\"music\",\"recycle\",\"reuse\"],\"articleSection\":[\"Entertainment\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.goodworldnews.org\/index.php\/2012\/08\/08\/coca-cola-william-launch-green-biz-ekocycle\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.goodworldnews.org\/index.php\/2012\/08\/08\/coca-cola-william-launch-green-biz-ekocycle\/\",\"url\":\"https:\/\/www.goodworldnews.org\/index.php\/2012\/08\/08\/coca-cola-william-launch-green-biz-ekocycle\/\",\"name\":\"Coca-Cola, will.i.am launch green biz Ekocycle - 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